Website Marketing & Promotion

Did you know that Google sees any 9 words in a row that are the same on 2 separate websites as plagiarism?

The Google update know as Panda had quite a negative effect on a number of E-Commerce websites – one of the reasons for this was that product descriptions on websites was lifted directly from the manufacturers website and pasted into numerous e-commerce websites selling those goods – well, who can blame them really – where better to describe a product than from the manufacturer – nowadays we need to be more wary of sourcing product descriptions – it is necessary to formulate descriptions oneself – we can help and advise on the best approach for this method so your site doesn’t get knocked by Google for this

Promoting your website through other forms of media can have a beneficial effect on your rankings and site popularity.

We have a core group of copy writers we can call upon as and when if you require professional copy for your website – this is primary in website marketing and promotion and getting the most from your site.  One would also have to consider other areas of website marketing more closely linked with Search Engine Optimisation such as off page optimisation such as ‘link juice’ and other on page optimsation factors.